Coca cola consumer behaviour

They created a Friendship machine where in you pay for one coke and you get the other one for free.

Coca cola consumer behaviour

Also, Coke is preferred over local flavored soda drinks mostly because of its superior quality. In gaining their trust and respect more people will be willing to purchase their products, because the company stands for the same goals that their consumers are trying to protect. The brand Coca-Cola is used as a catalyst for growth. Senses delivered by enterprises result in the selective attention of customers. They listened to their captive Facebook audience and asked them who they wanted to Share a Coke with most. Coca-Cola products are able to sell to a diverse worldwide population and its success is unmatched. For example, we expanded smartwater to more countries, with plans to reach 20 markets in

Thus, the product is available in sizes of 2l, 1l, ml. London: Cenage Learning.

coca cola consumers statistics

It captures their emotions and their desire to remain close to their roots, as they step out in search of new opportunities Coca Cola India Ad Campaign: 'Come Home on Deepawali' The television commercial titled 'Do diye zyaada jalaao', celebrates the joy of sharing and spreading happiness.

This itself speaks about the effectiveness of the companies advertisements.

project report on consumer behaviour of coca cola pdf

The trend forecasters state that for the next 10 years, people are going to spend more time at home, work more from home, so home is going to be an even more important place for consumers and we need to be present there with different technologies, packaging and different ways to present our brands.

They have decided to not associate themselves with cinema films where the core audience is under It serves as an element of enjoyment between work breaks and in parties. Its taste, price etc.

coca cola consumer insights

It is about enabling and acting as a catalyst in making connections. In short you would get two bottles, even if you paid for one. Building Brand Awareness? Coca Colas mission statement Coca-Colas mission is not about selling products but to create significant positive change in the world that makes the world a better place.

Coca cola customers

Secondly, customers are unwilling to take risks and will therefore stay with the main market player due to the comfort factor. Health experts allegedly blame the cola manufacturers for promoting child obesity and other lifestyle diseases. The cola market has been characterized in recent years by greatly increased trade and consumer promotional campaigns by the market share leaders. First, the campaign story broke on page three of The Australian newspaper, followed by a flow of marketing trade coverage. Lesson 1: Create Liquid Content The purpose of content excellence is to create Ideas so contagious that they cannot be controlled this is what is called liquid content. The solution was simply to develop new products Diet Coke, Fanta and Sprite , which over time have also become core products into the competitive market. It started the campaigns to show to the world audience that Coca Cola is a beverage which is enjoyed by the families together. Coke remains to be an affordable product and is available in prices of Rs. Coca-Cola puts its ads in movies, puts lyrics in bottles, and provides sponsorships for sports Coca-Cola. Cultural Leadership. The multi-platform communications strategy acted as an invitation to Share a Coke with someone you know, or want to know and gave people the tools to find, connect and share. It has varied price ranges and packages in regular, tin packs 1.
Rated 7/10 based on 25 review
Coke Industry: Consumer Behavior Analysis