For example, when Google was initially set up, it depended on word of mouth, rather than any communication media, for its marketing. The purpose of the AWA is to see how well you write, how effectively you express yourself in written form.
Upon completing the GMAT, test-takers must decide whether or not to keep their scores. No data is given as to how long back it entered the coffee market.
And discounts and other monetary incentives are usually very effective in this regard. There is no magic score number that schools require on the AWA.
In your discussion, be sure to analyze the line of reasoning and the use of evidence in the argument. As it was initially just an internal product for the University, this approach worked for them. Without some of the relevant and contextual details, it is difficult to judge the efficacy of using the same marketing strategy that a competitor applied some unknown years back.
This essay may have some flaws.