Loyalty program thesis

Loyalty program research

It focuses on brand and store loyalty. In addition, the proposed framework incorporates two moderating variables i. The second chapter of the dissertation consists of a critical review of the relevant academic literature and aims to identify theoretical ideas, concepts, theories and issues related to loyalty programs and their impact on customer bahaviour. How do information systems projects get started in organizations? The third chapter, Research methods, describes the different types of research which were utilized for the purpose of the project. For this group of loyal customers, the attitude to the brand does not make itself felt until the customer experiences an interruption of that routine. To address these issues, the present study develops a theoretical framework that investigates the different LP value constructs that customers derive from being a program member, and how different types of value drive customer loyalty. Explore the CarsDirect website, including pricing a vehicle of your choice. They are more attracted for local people and those who have high incomes with high living standard, but Runxin Mart is targeting only on people living around the supermarket, who are mainly from other cities and running private-owned businesses in this small city.

For the purpose of this dissertation, the proposed research framework was tested in the Australian retail setting using two different research methods. Sincethe plant in Cologne has produced more than forty million vehicles.

loyalty program research

It also summarizes the dissertation structure in brief. This report focuses on brand and store loyalty.

Research papers on loyalty programs

When she logs on, she views process set for her by algorithms, on items she buys frequently. For this group of loyal customers, the attitude to the brand does not make itself felt until the customer experiences an interruption of that routine. It strives to identify whether loyalty programs do have the power to influence purchase decisions and build customer loyalty to a brand. In this context, it is possible to distinguish a customer with true loyalty, latent loyalty, spurious loyalty or no loyalty. How are organizational information systems related to company strategy? Customers continuing to purchase a brand because it is the only available at the store come under the category of spurious customers Schiffman et al. Furthermore it points out what customer satisfaction is and what it means to a business. The next part of the report, Research findings, summarizes the main findings from the primary and the secondary research. They are more attracted for local people and those who have high incomes with high living standard, but Runxin Mart is targeting only on people living around the supermarket, who are mainly from other cities and running private-owned businesses in this small city. Collectively, the present study provides an improved understanding of the underlying process of developing customer loyalty using a LP, both for academics and businesses. However, a satisfied customer is not necessarily a loyal customer Shrake Concerning high-involvement purchase which is connected to detailed information research, Lawson et al. In addition, the proposed framework incorporates two moderating variables i. Show full item record Abstract The following paper examines the effect of loyalty programs on customer buying behavior. For the purpose of this dissertation, the proposed research framework was tested in the Australian retail setting using two different research methods.

In this context, it is possible to distinguish a customer with true loyalty, latent loyalty, spurious loyalty or no loyalty. In addition, the proposed framework incorporates two moderating variables i. However, a satisfied customer is not necessarily a loyal customer Shrake The loyal customer feels a strong attitude towards the brand with his behaviour reflecting this attitude at the same time.

The third chapter, Research methods, describes the different types of research which were utilized for the purpose of the project.

Loyalty programs as instrument of marketing

It analyses the relation between customer satisfaction and customer loyalty, using customer satisfaction in the telecommunication sector as an example. A reason why marketers try to achieve customer loyalty is positive word-of-mouth advertising. Attitudinal brand loyalty on the other hand refers to a customer whose attitude to the brand is better than his attitude to products of a different brand Widing et al. References Abstract This report gives an idea of what customer loyalty is, why it is important for businesses and how it might be achieved by marketers. They are more attracted for local people and those who have high incomes with high living standard, but Runxin Mart is targeting only on people living around the supermarket, who are mainly from other cities and running private-owned businesses in this small city. Why is it important to document change requests? Customers continuing to purchase a brand because it is the only available at the store come under the category of spurious customers Schiffman et al. For this group of loyal customers, the attitude to the brand does not make itself felt until the customer experiences an interruption of that routine. The first part of the report, the introduction, includes a rationale for conducting the particular research, its purpose, aims and objectives. Finally, it provides recommendations for marketers who strive to gain customer satisfaction and loyalty. Besides from summarizing the findings from the literature review, this section also discusses the results from the online questionnaire, which was distributed to a total of respondents. A web-based survey system was used to collect data from LP members residing in Australia.

According to Schiffman et al. How successful is CarsDirect in reducing the hassles associated with buying an automobile?

customer loyalty programs in crm
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Loyalty Programs and Their Impact on Customer Behaviour